Innovation #3 - You Can't Innovate Without Breaking the Status Quo
stevefranks.substack.com
You’ve probably heard the advice that when designing a new product, you should start by talking with expert users. If you want to make a significant change - an innovation or a breakthrough next generation product - that can be bad advice. If things change, they may not be the experts any longer. Ope!
Innovation #3 - You Can't Innovate Without Breaking the Status Quo
Innovation #3 - You Can't Innovate Without…
Innovation #3 - You Can't Innovate Without Breaking the Status Quo
You’ve probably heard the advice that when designing a new product, you should start by talking with expert users. If you want to make a significant change - an innovation or a breakthrough next generation product - that can be bad advice. If things change, they may not be the experts any longer. Ope!